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    Urban Walls        
    During the 1970's in Cincinnati (a period of urban renewal and growth for the city), gallery owners Carl Solway and Jack Boulton set out to use "street art" as a way to influence a positive change in the environments of downtown Cincinnati.Taking a different approach on the project, Solway and Boulton enlisted the expertise of designers to create the graphics that would later be coined "The Urban Walls."

For this project, two fellow students and myself were charged with the task of telling the story of one of these walls. We focused on the graphic nature of the design and it's integration into the environment, as well as the design process that led the designer to his final choices.The graphic, created by designer Joe Bottoni, originally was intended for a small wall located next to a large parking garage. Bottoni understanding the potential for his graphic, incorporated the garage into a final piece and the overall environment, and this is the story we wanted to tell visually.

As a cohesive group, our roles overlapped and intertwined, however I was responsible for helping with some aspect all phases of the design process, from ideation and storyboarding, to final animation and compositing. I also played a strong role in filming and the overall final edit. As the project was divided into different scenes for each member to work on, the time stamps below represent my level of involvement in the project. You can view our full design process pdf here.		        
                                     
    Credits                                
    Client - urbanwalls.org
My Role - Concept, Design, Modeling, Animation, Videography, Compositing, Editing

[0.00-3.28] - videography, direction of photography, editing, color correction
[1.48-1.50] - compositing, animation, modeling*
[1.52-2.34] - compositing, animation, modeling*

Matt Denzer - Concept, Design, Modeling, Animation, Compositing, Editing
Mark Gerlach - Concept, Design, Modeling, Animation, Compositing, Editing
Joe Bottoni - Voice Over
Music - Port Blue "Into The Sea"

*The garage and blimp model in all scenes was modelled and textured by Mark Gerlach.		            
                                     
    Process                                
         
    Continuing on in the design process, we created an animatic to begin assesing timing in the final animation. From our initial animatic, each group member took on tasks such as animation (including animation tests), modelling, and editing to push towards the final animation.   The design process for this project began with creating initial style frames and a storyboard. Utilzing information as well as the actual audio from several interviews with design Joe Bottoni, we developed the voice over to accompany the final motion piece.    
           
                                     
    Inspiration                                
           
                .